Did you know that ads with red as a primary color are more likely to convert viewers into customers? Red is also the color that makes people hungry. In this blog post, we’ll be discussing colors and how it has an effect on the viewer. Our first color is red. Red is an excitement color and actually makes people’s heart pump faster when they see it. Red is a bright, flashy color that also attracts people’s attentions. It can be used for things like converting viewers into customers, or to depict something scary. It’s also a popular color in the food industry, as many companies including McDonald’s, Wendy’s, Burger King, In-n-Out, Costco, KFC, and a ton of others use red as a primary color. Why? Red has statistically shown that it’s a factor people unconsciously consider when looking at food options. Red is also the color of romance, lust, and love. Yellow is similar to red in that it’s an upbeat color, but at a much lower level. You’ll notice that many food companies use yellow as a secondary color, like McDonald’s arch. It’s also used to symbolize happiness, so if you want to convey to viewers that your product will make them happy, use yellow instead of red. Yellow is also a great attention grabber like red, since it’s a bright color. Green has a very specific set of emotions. Green tends to convey that your product is nature related. It’s also the color of envy/hate, in the case of the darker colors. But if you use the lighter/medium shades of green, you can get a message of “natural-ness” to your viewers. Blue is a very popular color, but when it comes to design, there are only a specific set of blues that are good for a set of conditions. Blue is used to convey high quality products or professionalism. If you need a color to go with a dark background, medium blues are good for this. In my opinion, you should never touch the light blues unless you absolutely need to. Pink is a stereotypical color of females, although in recent years darker shades pink is seen as a fashion trend for some people. However, lighter shades of pink make people think that the product is for females, so if your main audience is female, try to use pink to attract customers. Purple is the color of royalty. A long time ago purple dyes were hard to get so only the richest were able to obtain it. Naturally, kings and queens wanted it, and even today it’s still seen as a color of power and royalty. Purple is kind of a willy-nilly color that’s not used in a specific set of circumstances, nor is it even used that much. Only use purple if you need to. Don’t overdo it. Brown is similar to green, but it conveys a message more like “I’m tough, and you can be that way too if you buy this product” or simply just “I’m tough”. It shows a message of outdoor ruggedness. If you’re selling a product like backcountry tools(i.e. camping tools, survival kits), use green and brown. Black and white are opposites: black is a dark color that conveys a message of fear but also sophistication, while white is a color of happiness. Both are used as text colors. It’s pretty hard to tell when you’ll be needing them, but generally white works with both light and dark, while black doesn’t really see the spotlight that much. Colors really do influence emotion. There have been studies where volunteers have been asked to drink/eat out of different colored containers. The volunteers said that one color definitely tasted better than the others. Interesting! A lot of companies use these tactics to drive more sales and attract more people. It’s been tested many times and it works. What’s you’re favorite color? Mine is hot pink. Let me know in the comments below!
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Authori'm a 13 year old graphic designer based in california. i love to travel, play basketball, play video games, eat good food, read good books, and especially love design. my favorite type of design is modern. ArchivesCategories
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